Whether it's a traditional trip to a beachside resort and spa or an adventurous vacation filled with hiking, snorkeling or whitewater rafting, Americans are taking the time to get away. America's Best Vacations is helps them plan their next trip.

The program:

• Distributes, by way of four regional editions, to a circulation of more than 2.8 million top-tier newspapers across the nation.

• These full-color newspaper inserts are customized to meet individual market needs through our proprietary segmentation system, which analyzes key lifestyle, demographic and psychographic data to create an optimal media insert for destinations. In addition, we use the PRIZM Research Selects to target newspaper zip codes with an audience of families that have taken a vacation in the past year.

• Provides a second layer of exposure in each region with a direct mail component to an additional 1.3 million households.

• Reaches a predominantly female audience, most of whom are in the 35-54 age range with a household income of $75,000 - $200,000 (and above) and a propensity to travel.

• Packages these components with powerful added value, including banner impressions on our travel ad network, an annual destination listing on our travel and tourism website, VacationPlanning.net, and a guaranteed lead generation program.